Lease-up strategy

Delivering lease-up velocity without over-concessioning

Asset Context

Ground-up residential lease-up projects requiring competitive positioning while protecting long-term rent integrity.

Outcome

Achieved predictable absorption by treating concessions as a controlled strategic lever.

Timeline

Ongoing throughout lease-up

Challenge

Ground-up residential lease-up projects requiring competitive positioning while protecting long-term rent integrity.

Weekly funnel tracking tied concessions to absorption
Clear decision rules replaced reactive pricing
Ownership reporting focused on pace and rent health

Intervention

Built weekly lease-up dashboards across the full funnel
Established concession adjustment thresholds
Kept ownership focused on forward-looking performance

Results

Concessions deployed deliberately rather than reactively
Lease-up velocity achieved without rent roll erosion
Reduced strategy churn through consistent reporting cadence

Business Impact

Achieved predictable absorption by treating concessions as a controlled strategic lever.

Want similar outcomes?

These results came from disciplined operating systems, clear ownership communication, and practical execution. If you’re navigating similar challenges, I’m happy to talk.